What's next for new FTSE 100 player Games Workshop?

It might once have seemed a fantasy that a company that produces plastic miniature orcs and goblins would ascend to the FTSE 100 index, but Games Workshop's (GAW) performance has pushed it into the list of the biggest blue chips in London. The question now is what comes next for the Nottingham-based owner of the Warhammer franchise.

Market sentiment on the pandemic winner has been supported by record profits and a rising dividend, while a media deal with Amazon (US:AMZN) has investors' mouths watering. The company's track record speaks for itself. Its shares have delivered a cumulative total return of almost 37,000 per cent since they were listed two decades ago, compared with around 2,600 per cent for the FTSE All-Share index. Like their customers, though, Games Workshop's management team faces many more obstacles in its quest for glory.