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Abrdn and Baltic Classifieds: Big director share deals this week

Find out which directors are buying and selling shares in their own companies
Abrdn and Baltic Classifieds: Big director share deals this weekPublished on January 3, 2025

No one knows a company quite as well as its directors, which is why it is worth keeping an eye on their buying and selling of shares. 

We have combed through UK directors' deals and published the purchases and sales that caught our eye. Our table is compiled using company announcements and is not exhaustive.

Find out which company shares are being bought by their own directors this week and keep an eye on those which are being sold. 

New Abrdn chief builds stake

Abrdn (ABDN) has had its fair share of highs and lows – and the emphasis has been on the latter in recent years. It has been kicked out of the FTSE 100 twice in the past three years, and has been plagued by stubbornly high costs, fund outflows and a lack of strategic direction. 

Things seemed to be picking up in the summer when the asset manager returned to statutory profit. However, it disappointed the market again in October when its assets under management came in slightly lower than expected at £507bn. The miss was driven by continued outflows from equities – particularly emerging market funds – disappointments in fixed income, and a weaker than expected benefit from market movements. The shares lost more than a fifth of their value as a result. 

Abrdn has also been dealing with boardroom change. Stephen Bird stepped down as chief executive this summer, and finance chief Jason Windsor – who only joined the company from Persimmon in October 2023 – stepped in as interim head. 

Windsor has now been appointed as permanent chief executive, and is betting on the company’s fortunes. Just before Christmas, he bought 357,635 shares for 139p each, or £500,000 in total. 

Analysts at Panmure Liberum are also optimistic, saying Windsor may stand “a better chance of rising to [the] challenge than his predecessor”.

“The challenges facing Abrdn have long been obvious. Equally obvious was that the challenges were beyond the previous chief executive,” they said.

The backdrop for the sector as a whole also appears to be improving. Credit ratings agency Moody’s has upgraded its outlook on asset management from negative to stable for 2025, reflecting expectations of looser monetary policy.

“We expect the improved operating conditions to help accelerate the pace of global economic growth in the coming year, providing a healthy boost to investor confidence and company assets under management,” the agency concluded.

Baltic Classifieds chiefs shuffle holdings

When someone wants to advertise something in the Baltic nations, they don't turn to Auto Trader, Rightmove or even Craigslist, but instead use Baltic Classifieds Group’s (BCG) websites. The company offers a site for cars, one for real estate and another for jobs and services.

These sites' popularity means they receive around 56mn visits per month: the average Baltic resident visits one of the sites 10 times every month. As this suggests, the company is much larger than its competitors, which gives it pricing power. In the half year to October, its price increases pushed up average revenue per user by 17 per cent in auto, 19 per cent in real estate and 12 per cent in jobs.

As a result, revenue increased 17 per cent to €41.8mn (£34.7mn), with growth split pretty evenly across all its websites. Impressively, its cash profit (Ebitda) margin expanded by one percentage point to 79 per cent. Online platforms usually have high margins because of the relatively low marginal cost of adding another user, but BCG’s are abnormally high. For comparison, Moneysupermarket parent Mony's (MONY) cash profit margin is 33 per cent.

Given its low capital intensity, BCG is also good at turning profits into cash. This time, management was able to increase the interim dividend by 20 per cent. With impressive financial figures and a near-monopoly position, BCG unsurprisingly trades on an expensive forward price/earnings ratio of 30.

This valuation might have contributed to chief executive Justinas Šimkus' decision to sell around £13mn-worth of shares in mid-December. Non-executive director Tom Hall took the opposite view, deciding to buy £1.6mn of shares.

There is something to be said for completely dominating a small market, and there are few companies around with BCG's pricing power and margins. The question is how much can BCG grow before it has to expand into more challenging waters. AS

Buys
CompanyDirector/PDMRDatePrice (p)Aggregate value (£)
4imprint GroupPaul Moody (ch)17-Dec4,80272,030
AbrdnJason Windsor (ce)18-Dec139497,470
Baltic ClassifiedsTom Hall 16-Dec3121,560,000
C&C GroupRalph Findlay (ce / ch)16-Dec15099,000
Cadogan Energy SolutionsMichel Meeus (ch)13-18 Dec5681,683
Chapel DownMichael Spencer*12-Dec35175,000
Coats GroupDavid Paja (ce)13-Dec95142,725
Creo Medical GroupKevin Crofton (ch)13-Dec17200,607
Global Smaller Companies Trust Zoe King17-Dec16750,205
HSBCBrendan Nelson12-Dec759113,850
International Workspace GroupDouglas Sutherland (ch)*19-Dec152.560,987
LondonMetricMark Stirling16-Dec180.50180,500
MothercareClive Whiley (ch)18-Dec3100,000
PearsonOmid Kordestani (ch)13-Dec1,275 †73,580
Seplat EnergyUdoma Udo Udoma18-19 Dec19864,229
SigmaRocDavid Barrett (ch)18-Dec7160,010
StafflineThomas Spain (ch)*19-Dec2181,892
Supermarket Income ReitBenedict Green*19-Dec66.975,398
Unite GroupMichael Burt (cfo)13-Dec82672,119
Sells
CompanyDirector/PDMRDatePrice (p)Aggregate value (£)
AJ BellPeter Birch (cfo)18-Dec46297,091
Baltic ClassifiedsJustinas Šimkus (ce)11-16 Dec32312,932,878
Bank of GeorgiaZurab Kokosadze18-Dec4,808140,009
BrickabilityClive Norman12-Dec64256,000
Coca-Cola Europacific PartnersVéronique Vuillod12-Dec6,215 †447,480
SageAmanda Cusdin18-Dec1,318263,590
SageAmy Lawson18-Dec1,324185,420
Technology MineralsAlex Stanbury and Lester Kemp*18-Dec0.25150,000
Yu GroupJohn Glasgow19-Dec1,76481,121
* Spouse / Family / Close Associate † converted from € / $ / AUS$