The new Pendragon revs up its North America plan

Between wandering into a car dealership on a Saturday afternoon with a vague idea of an upgrade and driving away in a new set of wheels, there is a whole set of back-office functions that need to take place before you can get a new car into your driveway. 

Formerly known as Pendragon, Pinewood Technologies’ (PINE) is solely focused on that in-between business. Its software products form a dealer management system (DMS), and a capital markets day last week outlined just how Pinewood aims to challenge incumbents in the massive North American car market.